What to Look for in a Product Review

What to Look for in a Product Review

What to Look for in a Product Review

Product review websites abound on the Internet, but they are far from equal when it comes to honesty and integrity. Many product review sites appear unbiased at first glance, but further, inspection reveals their true purpose: only promoting products favorably, so they can earn money through affiliate links.

Here are a few ways to evaluate whether a site and its owner(s) are just in it for the money or if they truly offer unbiased, consumer-oriented product reviews:

1. Who runs the site? A real review site will have an about/biography/or info page that details who owns the site (and often why they started it.) Many sites that claim to be ‘product review’ sites are really just pretending to be “honest”. Affiliates are run by “reviewers, when in fact their only purpose is to recommend every product they write about.

2. Do reviewers or site owners purchase products themselves? This is an important factor for the integrity of the review. As with scientific studies, there is a strong tendency to favor a product if the reviewer is not paid for it himself. The fact that a reviewer is paid for the product or themselves says a lot about their impartiality and ability to remain objective during the review.

3. Does the website review an array of products or just one? A site that reviews a variety of products is more likely to be an unbiased and truthful review site than a site that only reviews one product. Why would anyone go to the trouble of building a site just for a product and then give it a negative review? Of course, the review will be positive (though sometimes they may throw in a negative comment or two to give the appearance of being neutral.)

Single-product sites are popular with affiliate marketers because search engines give strong weight to using keywords in the domain name (URL title) so if the product being reviewed is ‘Acme List Building Secrets’, then using a domain of ‘AcmeListBuildingSecretsReview’ would usually It will give that site a higher position in search engines.

4. Do reviewers have only positive things they review? A truly unbiased product review site will have both positive and negative reviews. If all the reviews on a site are glowing, and every product is endorsed, there’s a good bet that the reviewer is serving his own interests rather than the consumer.

5. Does the review title use the word ‘scam’? This is a classic technique used by many unscrupulous reviewers to lower the trust factor in addition to using keywords in the title. A sample headline might read, “Is The Secret to Making Singles Lists a Scam?” – Because it uses the keyword phrase in the title, as well as that phrase will reflect what people type into the search box when they have a question about a product.

These are just a few key things to look for when evaluating the integrity of a product review site

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